INSTALLMENT 003
[MUSHIN]
by HouseHold Name, Inc.
HN Inc-USA→ESN003
Photography: Paul C. Rivera
LET THE SUBCONSCIOUS TAKE CONTROL
THE KNOWING BENEATH THE SURFACE
TRADE WHAT YOU’VE LEARNED FOR WHAT YOU’VE ALWAYS KNOWN
EMBRACE INTUITION
MOVE WITH MUSCLE MEMORY
FEEL THE RHYTHM
SETTLE IN CONTENTMENT
Mind Without Mind
Knowledge isn’t always the same as knowing. Before life presented us with the facts and figures needed to piece together a rational picture of the world, we already carried a deep, intuitive understanding of the world and ourselves within it. Mushin is the practice of returning to that place — using mind without mind, accessing the knowing beneath the surface, trading what you’ve learned for what you’ve always known.
INSTALLMENT 003 is a manifestation of mind without mind. From the iconography to the pieces in the collection, the shapes, lines, and forms are the result of subconscious flow — each one an invitation to embrace intuition and let the subconscious take control.
Creative Direction: Aaron Stearns
Photography: Paul C. Rivera
Talent: Brooke Mae