INSTALLMENT 003
[MUSHIN]

by HouseHold Name, Inc.
HN Inc-USA→ESN003

Photography: Paul C. Rivera

LET THE SUBCONSCIOUS TAKE CONTROL
THE KNOWING BENEATH THE SURFACE
TRADE WHAT YOU’VE LEARNED FOR WHAT YOU’VE ALWAYS KNOWN
EMBRACE INTUITION
MOVE WITH MUSCLE MEMORY
FEEL THE RHYTHM
SETTLE IN CONTENTMENT

Mind Without Mind

Knowledge isn’t always the same as knowing. Before life presented us with the facts and figures needed to piece together a rational picture of the world, we already carried a deep, intuitive understanding of the world and ourselves within it. Mushin is the practice of returning to that place — using mind without mind, accessing the knowing beneath the surface, trading what you’ve learned for what you’ve always known.

This deeper knowing isn’t always rational. It’s not measured in test scores or degrees. It lives in the body, in the gut, in silence. It’s the kind of awareness that doesn’t need to explain itself—because it simply is.

Mushin, a concept rooted in Zen and martial arts, speaks to this idea. It means “mind without mind.” No preconceptions. No overthinking. Just pure presence and response. It’s about returning to the state we were in before we were told how things should be. A state where action arises from intuition, not analysis.

In a world obsessed with knowing more, Mushin invites us to unlearn. To quiet the mental noise and reconnect with what we've always carried inside. It’s not anti-intellectual—it’s pre-intellectual. It’s the difference between reading about water and knowing how to swim.

So we trade certainty for clarity. Information for wisdom. What we've been taught for what we've always known. And in doing so, we begin to move not just with intelligence, but with understanding.

[MUSHIN] is a manifestation of mind without mind. From the iconography to the pieces in the collection, the shapes, lines, and forms are the result of subconscious flow — each one an invitation to embrace intuition and let the subconscious take control.

Creative Direction: Aaron Stearns
Photography: Paul C. Rivera
Model: Brooke Mae